Peso Pluma, the biggest artist in Mexico and the most streamed artist in Latin America in 2023, has just released his highly anticipated album, Éxodo. This video dives into Peso Pluma's strategic marketing rollout and breaks down three key steps every artist should follow when dropping an album. Learn how to:
Perform Live and Bring Special Guests: Peso Pluma's performances at Coachella and other major events, featuring guests like Anitta, Junior H, DJ Snake, and Eslabon Armado.
Release Singles and Collaborations: The impact of releasing singles and collaborating with artists across genres.
Get on Podcasts and Radio Shows: Leveraging media appearances for maximum exposure, including Jimmy Fallon and GQ's 10 Things I Can't Live Without. You can get on smaller shows and podcasts to get content.
Peso Pluma's fourth studio LP, Éxodo, showcases his signature corridos tumbados sound with 16 songs on the first disc and his experimental urbano side with eight songs on the second disc.
Album Tracklist:
Disc 1:
“La Durango” ft. Eslabón Armado and Junior H
“Me Activo” ft. Jasiel Nuñez
“La Patrulla” ft. Neton Vega
“La People II” ft. Tito Double P and Joel de la P
“Sr. Smith” ft. Luis R Conriquez
“Rompe la Dompe” ft. Junior H and Oscar Maydon
“Mami” ft. Chino Pacas
“Belanova” ft. Tito Double P
“Bruce Wayne”
“Hollywood” ft. Estevan Plazola
“Reloj” ft. Ivan Cornejo
“Ice”
“Solicitado”
“Santal 33” ft. Oscar Maydo
“Vino Tinto” ft. Natanael Cano and Gabito Ballesteros
“14-14”
Disc 2:
“Gimme a Second” ft. Rich the Kid
“Put Em in the Fridge” ft. Cardi B
“Pa No Pensar” ft. Quavo
“Peso Completo” ft. Aracángel
“Bellakeo” ft. Anitta
“Mala” ft. Ryan Castro
“Tommy & Pamela” ft. Kenia Os
“Teka” ft. DJ Snake
Peso Pluma's journey from his record-breaking album Génesis to becoming the first Mexican artist to perform at the MTV Music Video Awards is nothing short of inspiring. This video also offers valuable insights for independent artists looking to reach a broader audience.
Let's Discuss:
Share your thoughts on Éxodo and Peso Pluma's marketing strategy in the comments. Are you excited about his upcoming tour? I'll be attending the Acrisure Arena show on September 9th, so let me know if you'll be there too!
Social media:
@CoachellaAngel
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